Satire by Dana
The Brand:
At the beginning it was a hobby, with time it became a well-know brand.
Satire is an innovative feminine jewelry brand that offers fashion & custom-made jewelry pieces because "the jewelry you wear always says something about you"...
The story behind "Satire":
Why Hummingbird? Although it is One of the smallest birds on earth but it has a great power flapping its wings 80 times per sec. which creates the humming sound; similar to our brand... It is small yet powerful!
The fact that a hummingbird is attracted to flowers like columbines, day lilies, lupines... is "S'Attire" in french (attracted or it attracts in English) This is where the brand name came from. Hummingbirds are symbols of love, joy & good luck, they can fly in any direction which gives the brand an infinite motivation. Those tropical, vibrant, colorful flowers & patterns used for packaging & designs reflect where they like to live & migrate.
We choose hummingbirds to reflect our brand for the long list of similarities..
Client /
Satire by Dana
Role /
Art Direction
Graphic Design
Agency /
Dana
Year /
2017- 2018
About
GRAPHICS dB works with people to bring their ideas to life. Our projects cover brand identity and creative direction, through to website design & mobile apps as well as planning and implementing digital marketing strategies.
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• BRAND IDENTITY & CREATIVE DIRECTION
We ensure that whatever we come up with is right for you and your brand.
• PACKAGING DESIGN & PRODUCT BRANDING
We leverage the consumer experience, with a great deal of passion & creativity combined with all of our experience, to create brands which consumers instantly bond with.
• ADVERTISING & PROMOTION
We are always interested in discovering new things, watching the markets and trying out new designs.
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• MARKETING STRATEGY & SOCIAL MEDIA
It doesn't matter if you're a start-up or a multi-million global brand, sometimes we all need a little extra help or a new perspective on things.
• WEBSITE DESIGN & PROMOTIONAL VIDEO GRAPHICS
Site performance and well thought-out user experiences are at the heart of every site we work on.
• PRINTING SOLUTIONS
Quality & time are very important !
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