Satire by Dana
The Brand:
At the beginning it was a hobby, with time it became a well-know brand.
Satire is an innovative feminine jewelry brand that offers fashion & custom-made jewelry pieces because "the jewelry you wear always says something about you"...
The story behind "Satire":
Why Hummingbird? Although it is One of the smallest birds on earth but it has a great power flapping its wings 80 times per sec. which creates the humming sound; similar to our brand... It is small yet powerful!
The fact that a hummingbird is attracted to flowers like columbines, day lilies, lupines... is "S'Attire" in french (attracted or it attracts in English) This is where the brand name came from. Hummingbirds are symbols of love, joy & good luck, they can fly in any direction which gives the brand an infinite motivation. Those tropical, vibrant, colorful flowers & patterns used for packaging & designs reflect where they like to live & migrate.
We choose hummingbirds to reflect our brand for the long list of similarities..
Client /
Satire by Dana
Role /
Art Direction
Graphic Design
Agency /
Dana
Year /
2017- 2018
