Satire by Dana
The Brand:
At the beginning it was a hobby, with time it became a well-know brand.
Satire is an innovative feminine jewelry brand that offers fashion & custom-made jewelry pieces because "the jewelry you wear always says something about you"...
The story behind "Satire":
Why Hummingbird? Although it is One of the smallest birds on earth but it has a great power flapping its wings 80 times per sec. which creates the humming sound; similar to our brand... It is small yet powerful!
The fact that a hummingbird is attracted to flowers like columbines, day lilies, lupines... is "S'Attire" in french (attracted or it attracts in English) This is where the brand name came from. Hummingbirds are symbols of love, joy & good luck, they can fly in any direction which gives the brand an infinite motivation. Those tropical, vibrant, colorful flowers & patterns used for packaging & designs reflect where they like to live & migrate.
We choose hummingbirds to reflect our brand for the long list of similarities..
Client /
Satire by Dana
Role /
Art Direction
Graphic Design
Agency /
Dana
Year /
2017- 2018
CHOCOLIT
The company:
Chocolit is a fruits/nuts-to-bar chocolate brand, specialized in mixing sweet & sour tastes.
At Chocolit, they skip roasting in favor of preserving the natural flavor of the cacao bean. They source the best tasting cacao you can find and look for other ways to bring out the flavor such as aging, and combining cacao with fruits & nuts.
Do you like your chocolate to be fruitier or nuttier?
The brand:
The name "Chocolit" came from our love for chocolate & how it makes a person feel while enjoying it. "Choco" came from its name chocolate then we added "lit" to keep the flame on. Instead of chocolate lit, we choose to combine it in one word.
Colors were chosen based on this combination; mixing orange which is a youthful color with dark purple & metallic gold to reflect luxury at the same time.
Packages are made so colorful for you to set high expectations about what is inside each bar. Funky & playful designs are specially made for the mixtures, more classy & luxurious packages are made for premium quality chocolates.
Not to forget "Chocolit mendiants" gift boxes!
Can you smell Sweetness?
Client /
Chocolit
Role /
Art Direction
Graphic Design
Social media
Agency /
Dana
Year /
2019- 2020