Satire by Dana
The Brand:
At the beginning it was a hobby, with time it became a well-know brand.
Satire is an innovative feminine jewelry brand that offers fashion & custom-made jewelry pieces because "the jewelry you wear always says something about you"...
The story behind "Satire":
Why Hummingbird? Although it is One of the smallest birds on earth but it has a great power flapping its wings 80 times per sec. which creates the humming sound; similar to our brand... It is small yet powerful!
The fact that a hummingbird is attracted to flowers like columbines, day lilies, lupines... is "S'Attire" in french (attracted or it attracts in English) This is where the brand name came from. Hummingbirds are symbols of love, joy & good luck, they can fly in any direction which gives the brand an infinite motivation. Those tropical, vibrant, colorful flowers & patterns used for packaging & designs reflect where they like to live & migrate.
We choose hummingbirds to reflect our brand for the long list of similarities..
Client /
Satire by Dana
Role /
Art Direction
Graphic Design
Agency /
Dana
Year /
2017- 2018
MAYA
Beauty Lounge
The brand
"Maya beauty lounge" is a place of relaxation, mixing between the beauty salon & the relaxation spa, offering the best in massage therapy, nail care, skin treatments, makeup & extreme lashes. Clients are invited to enjoy those luxury amenities.
Design Concept
The name Maya comes from a very old civilization in which they believed that massage therapies release deep tension & refresh blood flow. The font used in here reflects the Mayan Script used in that time with a rough texture of gold to give it a luxurious look.
Using an unusual mood board for a Spa with Vibrant colors mixture, product names from around the world and unique packages to intensify the client's attraction. Each product has its own Colors reflecting the name/place given taking the client to another world of senses. The aqua blue color shades are the main & the whole concept is based on marble acrylic paint & gold.
Marketing those products keeps the business in the mind & the catchy slogans "Pampering makes people happy" & "YOUR SPA IN A CAN" easily stand out in everyone's memory.
As you might be able to tell, we had fun creating this project.
Client /
Maya Beauty
Role /
Art Direction
Graphic Design
Agency /
Dana
Year /
2019- 2020